A publication exploring Preston’s disused primary entertainment venue.
Once a symbol of civic pride, optimism and ambition for the future, today the Guild Hall stands dormant.
“Flying Saucer” draws on photography, interviews, archival research and memorabilia to tell the story of the building and those connected to it. The aim was to change the perception of the largely disliked building, which could instead be seen as a proud reminder of local history.
Featured throughout, “GH Brutal” is a bespoke typeface which emulates the Guild Hall’s post-war modernist architecture, taking a fresh look at this style and translating it into an alternative visual language. “GH Brutal” is inspired by the venue’s structural rhythms and angular forms, resulting in a bold and expressive display typeface.
Print Design, Publication Design, Font Design, Typesetting, Layout Design, Place Branding, Modernist Design, Photography, Narrative Design